Stefan Walke, Global Head of Alliance Management at Boehringer Ingelheim along with Louis Rinfret, Founder & CEO and Michael Moser, Customer Success Consultant at allianceboard presented on Using the right data to influence and impact strategic outcomes at the 2024 Association of Strategic Alliance Professionals (ASAP) BioPharma conference in Boston.
The presentation explored how Boehringer Ingelheim implemented a systematic approach with allianceboard to leverage alliance data effectively and strengthen its alliance management function.
Key takeaways
- The power of data-driven alliance management: Leveraging the right data significantly improves day-to-day alliance management as well as strategic outcomes -supporting alliance managers focus and clarity and providing alliance leadership with the insights needed for timely and impactful decision-making.
- Consistency is key: Consistent terminology and classification across the alliance portfolio helps each alliance manager to think, manage and report on key dimensions in a more structured manner. It also enables aggregating and analyzing data across the portfolio for increased efficiency and effectiveness both in day-to-day operations and strategic planning.
- Clarity attracts attention: Consistent data and approach to alliance management are foundations to raise your visibility and impact.
Where data matters in alliance management
The presentation highlighted the critical role of data in various facets of alliance management. It emphasized that data-driven insights are essential for optimizing collaboration, improving strategic alignment, and facilitating decision-making across partnerships.
The following is an excerpt showing example uses of data in the context of alliance management for the individual alliance manager, the Head of Alliance Management and across the organization.
Systemizing alliance management on 3 levels
A purpose-built digital alliance management platform such as allianceboard helps systemize alliance management on three levels – providing a more effective and efficient way to manage alliances.
- A System of record: This level focuses on establishing a structured framework for consistently capturing and managing information across the alliance portfolio. It emphasizes the importance of standardized processes and terminology to ensure clarity and alignment among team members. Most organizations today have rather patchy alliance data and instituting a system record is the first step needed to benefit from automation and insights.
- A System of collaboration: At this level, the emphasis shifts towards fostering collaboration and alignment among stakeholders involved in alliance management. It recognizes that alliances cannot thrive in silos and underscores the need for real-time access to shared information. Facilitating seamless collaboration enables agility within the organization, especially in dispersed work environments.
- A system of intelligence: The third level focuses on leveraging data to inform decision-making and drive strategic outcomes. It emphasizes the importance of transforming raw data into actionable insights that enable timely and informed decisions by stakeholders working on the alliance. With an intelligence layer supporting decision-making, much like in other business functions, alliance leaders can more effectively steer alliances towards success.
Conclusion: use alliance data to boost your visibility and impact
By establishing sound alliance data practices and using a purpose-built alliance management platform, alliance managers can create a more agile, informed, and aligned approach to alliance management and ultimately elevate their influence, visibility and impact.
Interested to learn more?
Leading alliance management teams leverage allianceboard to manage their alliances strategically and drive alliance success.
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